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Several examples of businesses tweet out something and end up getting into a lot of problems. Whether it is a joke that went the wrong way or a terrible opinion if you are not careful while using the instagram panel, social media can be a double-edged sword.
There are no fast and hard rules regarding what you should or should not post on social media platforms. It is an individual decision and depends on your type of business. Comedy and satirical sites can decide to be as funny as they would want to, and even when they push things too far, it is possible for them to go scotch free. But your company might not get away with particular comments or jokes.
You have to consider the voice of your brand. It is possible to get away with humor, jokes, and memes, but if they suit you as well as your audience. On social media, it is possible to stretch things a bit, but at times, the risk is not worth it.
You need to sit down and prepare for what you want to share with your audience. Ensure that whoever is given the responsibility of writing your posts knows your company’s reputation and what you want to keep.
You can come up with topics of what you think is off-limit for your audience. Also, come up with a customer care approach that should not be followed to the latter to create adaptability. It would be best if you didn’t start spamming your followers with many sales links to your products.